Privacy Policy

Effective Date: [01/01/2025]

Welcome to MyHomeReno.com (“we,” “us,” or “our”). Your privacy is important to us, and this Privacy Policy outlines how we collect, use, and protect your personal information. By using our website, https://myhomereno.com/ (the “Site”), you agree to the terms of this Privacy Policy. MyHomeReno.com is a subsidiary of ADS Data Direct, and this policy also reflects the data practices of ADS Data Direct.

Legal Basis for the Processing of Personal Data

All personal data of the data subject is processed with the aim of compliance with a legal obligation under U.S. law and Art. 6(1) lit. of GDPR under which the data controller is obliged to receive consent of the data subject for specific processing operations with personal data.

1. General Provisions

This Privacy Policy (hereinafter referred to as the “Policy”) sets forth the general rules for the collection, processing, distribution, use, and storage of Website user’s personal data, including any dispute concerning privacy under the current laws of the United States and the EU General Data Protection Regulation (GDPR). It also complies with data protection regulations applicable to ADS Data Direct and the MyHomeReno.com website (hereinafter “MHR,” “Company,” “Us,” “We”).

By using the Website and its services, the User gives consent that they have fully read, understood, and accepted this Policy. If a User does not agree with this Policy in general or any part of it, they must refrain from using the Website and its services.

This Policy may be modified, changed, or supplemented at any time with prior notice. Continued use of the Website after changes constitutes acceptance of the updated Policy.

2. Definitions

Cookies: A cookie is a text file containing an identifier (a string of letters and numbers) sent by a web server to a web browser and stored by the browser. Cookies may be “persistent” or “session” cookies, with different expiration settings. Cookies help enhance user experience and are explained further in this Policy.

Consent: Consent of the data subject is any freely given, specific, informed, and unambiguous indication of agreement to the processing of personal data.

Data Subject: Any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

Personal Data: Any information relating to an identified or identifiable natural person. This includes, but is not limited to, name, identification number, location data, and online identifiers.

Processing: Any operation performed on personal data, including collection, recording, structuring, storage, alteration, retrieval, disclosure, or destruction.

Data Controller: The entity that determines the purposes and means of processing personal data.

Data Processor: Any natural or legal person who processes personal data on behalf of the data controller.

3. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, phone number, financial data, and other details provided by the user.
• Technical Information: Browser type, operating system, IP address, and site usage information collected through cookies and analytics tools.
• Sensitive Information: MyHomeReno.com does not intentionally collect sensitive information such as racial or ethnic origin, political opinions, or health-related data unless explicitly provided for a specific purpose with consent.

4. Use of Personal Data

We use personal data for the following purposes:

• To provide and improve our services.
• To communicate with users.
• To comply with legal obligations.
• To conduct marketing activities and share data with third parties as described.

Users explicitly consent to the processing and sale of their data by the Website and ADS Data Direct to third parties, including service providers and marketing partners.

5. Sharing Your Data

We may share personal data in the following ways:

• Service Providers: To assist in delivering services.
• Third Parties: For business, marketing, and compliance purposes.
• Legal Requirements: When required by law or to protect the Company’s rights.
• ADS Data Direct: Shared with our parent company for operational purposes.

6. Cookies

Our Website uses cookies to:

• Improve performance and user experience.
• Provide personalized content and advertisements.
• Analyze Website usage.

Users may manage cookies through their browser settings. For more information, visit www.allaboutcookies.org.

7. Data Security

We implement measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access or breaches.

8. User Rights

Under GDPR and applicable U.S. laws, users have the following rights:

• Access personal data we hold.
• Correct or delete data upon request.
• Withdraw consent to data processing.
• Request restriction of processing.
• File a complaint with a supervisory authority.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Sending a letter to us at:

Ameliorate Data Solutions, Inc.
Attn: Director of Privacy Administration
8461 Lake Worth Road, Suite 201
Green Acres, FL 33467
newsletter@adsdatadirect.com

9. Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of the United States and relevant international regulations, including GDPR.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You can request details about the personal information we collect, use, disclose, and sell.
• Right to Delete: You can request that we delete your personal information.
• Right to Opt-Out: You may opt-out of the sale of your personal information at any time.

We will verify your request using the information associated with your account or other identifying information you provide. Requests by agents must include written authorization.

We do not sell the personal information of minors under 16 years of age without affirmative authorization.